Sell, Sell, Sell - Part One - Business Does Not Occur Until Transactions Occur

I used to do volunteer counseling and training work for an organization called SCORE, the "Counselors to America's Small Business".  I primarily talked to start-up businesses about the ideas.

What amazed me about many budding entrepreneurs is that they make "going into business" more complex than it needs to be.  Going into business is not about finding a good accountant, not about having a lawyer nor is it about finding the right computer, right sign or right office location.  It is about selling and selling and selling some more.  I don’t need a plan but I need an idea and a set of business cards. Then what are we going to do – sell, sell, sell that idea! I make only one assumption here, that if you are planning on going into business, say the chocolate business, you know something about chocolate.  If you are lucky enough to be successful at selling, it then becomes time to think (while you are selling more) about those other things you need to do when you are in business - a plan.

So then, I should tell you more about selling.  Yes I will do so will in the very near future.  The thing to remember is selling is a Game of Numbers much more than technique.

Read my blog post Sell, Sell, Sell – Part Two – It's a Game of Numbers 

Happy Selling.

Bob


About SCORE
SCORE is a nonprofit association consisting primarily of retired executives and business owners (almost all volunteer) dedicated to educating entrepreneurs and helping small business start, grow and succeed nationwide. SCORE is a resource partner with the U.S. Small Business Administration (SBA).

Starting a Business Again

Even though I have not started a business for myself in years, the excitement and thrill is so there.  It’s not that I have been out of it for long, or even at all, but it has always been for someone else.  Over the last 4 years, I have done technical consulting; advertising consulting and volunteer consulting though SCORE as well as assisted my kids with their businesses when they let me.  Oh yea, I have had a little fun too; a few cross country motorcycle trips, summers in Maine and Saratoga, autumns in New England and springs in Austin.  Did I mention 5 grandchildren?

LightsOn is nothing new, the business is really the same as our Time4 operations (Time4Printing.com in Maine, Time4Texas.com in Austin, LightsOnAdvertising.com in SoFla and www,Time4Sacramento.com in, well, it’s obvious); local products and services utilizing the Internet, rather than, in spite of the Internet.  We all provide the highest level of service and knowledge for our customer because that is what they are really buying from all of us; they are buying our knowledge and talents in helping them increase their business.

LightsOn Graphics has, what I believe is the most advanced, technically thorough and complete website for local printers there is.  We have considered selling it, but realized that the price would be higher than any local printer could afford (including us if we had not had the technical know-how in-house).

We don’t provide online design tools like some of our competition – this is choice, not the level of sophistication.  We believe in “touch” and today’s business person needs help at costs that will make them more money and waste less time; we don’t make anything from a template, we make YOU for REAL.

We believe in things like, BNI, LeTip, everyCircle, Successful Thinkers, and chambers as YOUR network makes YOU money.

Here I am, no traffic, no readers, no followers and no Likes - See you all soon.

Bob