Marketing Materials - Your Message In Your Marketing Material Needs To....

The first step in designing / making your marketing materials is to develop the theme; the message you want to convey or question you want to answer? This might be something as simple as how to fertilize your lawn to as complex as dental improvements and options. It's the message of how you can tie your products and services – and expertise – into answering their questions.  Your message should be completely informational and not a sales pitch. Write with a journalistic style - your words will be more sincere. Your business will also become branded as customers begin to trust you. You will establish credibility and authority, and by the end of your message your customers will know who to go to when they are ready to take the next step in the purchasing process.

Bottom line, the message in your marketing material should create desire, solve a problem, develop an offer and motivate action all at once.  ~KM