Why EDDM Marketing Works and can / is be Measured by the Sales it Generates.

Since the U.S. Postal Service (USPS) introduced the EDDM program in 2011, it’s proving to be a big hit among small businesses across the country. EDDM enables retail and service companies to penetrate specific ZIP codes and neighborhoods and in an efficient, affordable manner without having to purchase or rent a list with names and addresses.

Cost is an obvious benefit, but it goes way beyond that. We like that there is less mail in the mailbox, thus less competition. We like that people have to go to their mailbox every day - guaranteed traffic. We like that EDDM is about over-sized mail pieces - yes, bigger is better (in this case).

Small Businesses
Designed with small businesses in mind, EDDM is ideal for just about any type of local business or organization that relies on local customers from nearby neighborhoods to generate sales. They are using EDDM to drive foot traffic, promote special offers and boost their customer base.

Large Companies
While smaller companies are key users of the service, large national companies are also discovering that EDDM can be beneficial to their marketing efforts. A number of chain stores have been using EDDM to test advertising campaigns in specific areas before deciding whether to roll these campaigns out nationally.

Franchises
Franchises are also finding that EDDM is extremely useful. One of the key challenges of a franchisor is helping franchisees market their business. By offering turnkey pricing and customizable templates, print companies like LightsOn and Time4 are making it easier than ever for franchisees to get their local marketing programs off to a successful start.

EDDM is best for any business that focuses on B2C sales of local services;  Dentists, Landscapers, Tax Preparers, Pizza / Chinese Delivery, Restaurants, Movie Theaters, etc, etc, etc.!!

Call Me

Bob Leonard
561-371-4113 (Call My Cell)
512-593-8830 (in Austin)

EDDM is a services provided by all LightsOn / Time4 offices.

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EDDM is a registered trademark of the U. S. Postal Service (USPS).

The Post Offices (USPS) Encore or the Beginning of the End

People unknowingly think the United States Postal Service is inefficient and burdened by "government employees".  Not true by any means - sure there are always a few bad apples, but that is true everywhere.

Imagine - a private company spending millions in research and then, the moment the research is complete it must be put into public domain for all competitors (UPS, FedEX, etc ) to use.  How can it survive when your competition, which you are not allowed to compete with, has access to all your market and product research and can skim the most profitable portions of the market with that research.

Add to that a collective of general, dis and mis information and attacks on an organization that does not have a PR budget to defend itself.

Every Door Direct Mail  (EDDM) could be the savior of the USPS.  A USPS encore? For the sake of the public, let's hope its not the beginning of the end.  More to come.