Quality, and How it is Marketed and thus Perceived will Define Success.

There are many definitions of quality in business.  The ISO 9000 definition is the "Degree to which a set of inherent characteristics fulfills requirements". "The standard defines requirement as need or expectation".

Quality is something a product has when it is reproduced the same over and over and over to a defined set of specifications.  Some companies maintain quality by producing the product in one place.  Some companies maintain quality with well defined and well engineered systems.

Consumers buy quality - they know what to expect because of the quality.  This does not mean that the consumer is getting a better product. or even good product; the consumer just knows what they are getting. Having a better hamburger is not enough to compete with McDonald's just as having a better print product is not be enough to compete with Vistaprint.