LightsOn Graphics' business objective is to increase traffic to the LightsOnGraphics.com website, and the local partner/affiliate to appear when the user traffic is in their locale. It is not to drive traffic to (or from) a local area. The results and objectives are achieved through collaboration and not brut force.
Taking this approach gives the local printer and postal store a chance to compete for the market which is slowly being lost to the major online printer(s) as described in this past blog entry - Understanding the Changing Print Market.
Bob Leonard
No comments:
Post a Comment