Localizing your website simply adds to the users experience. This is now recognized by many of the largest consumer product companies and retailers. There are still many companies that don't recognize the opportunity of localization. This is the second in series of Localization Scenarios (click here to read 'Scenario One').
Let's expand on the biggest benefit of Localization, in my opinion - the ability to partner with community businesses.
We will again use Hardware / Home Improvement chains in our example as their opportunities are easiest to for everyone to understand IMO.
As mentioned in "Scenario One", partnering with local contractors / professionals is already done through these stores at the "Contractor's Desk". Let's take that same concept and transfer it to the website. Use Lowe's as an example; on the lumber pages 'partner' (feature) companies that build decks, local carpenters and/or handymen; on the plumbing page, feature plumbers; or on the electrical components page feature electricians. This adds to the localization of the Lowe's and demonstrates greater partnership with the community. Best of all, it's a chargeable service (advertising) to the partners (give it away if you want). The incremental revenue opportunity is huge (think of ALL THE LOCALS - EVERYWHERE). - Gardening Pages: Landscapers, Gardening Architects and Lawn Maintenance
- Insect Control: Pest Control Companies
- Plumbing: Plumbers
- Kitchen Renovation: Renovation Contractors
- Shingles and gutters: Roofers, Guttering Companies.
And Remember:
Clicks Cost Customers
See The Following Articles in this Series
Pre
Pre
Post
Consulting Online Localization
Bob Leonard561-371-4113 (Call My Cell)
512-593-8830 (in Austin)
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