Showing posts with label Bob Leonard. Show all posts
Showing posts with label Bob Leonard. Show all posts

February 22, 2016

What MakesTwitter Such a Great Tool - Making Us All BetterCommunicators - Marketing 101T

Twitter at 140
Tweet World - Twitter teaches us to be more concise in our statements as we only have 140 characters to make our pitch.
Real World - This is not a new thought - 35 years ago I used to practice elevator speeches - yes speeches.  We had to know when we could repeat our favorite, when we had to use a new / different one, and how to keep it short enough that we could always include a link ( Hand shake, say your name (introduce yourself ) and hand them a card) - Ahhh, let's call that a oldern days tweet.

Repeating Tweet
Tweet World - When you find a good tweet, repeat it, maybe as much as every couple days.  Every time you tweet, your audience is only about 3% of your followers (my estimate).  That being the case, you can repeat your tweet 33 times without repeating it to the same audience.
Real World - Sometimes, people need to hear your pitch multiple times for it to sink in.  This is no different than using the same sales pitch to different people at trade shows, sales calls and even over the phone - It's called following the script.

Understanding the Impact of Individual Tweets
Today, we can measure the impact of our tweets instantly allowing us to test more frequently, more broadly and more accurately with less subjective inclusion.  This same need has always existed, but the online and social tools did not as they do today.

The key 'take-away' here is that the same data, information and techniques have always been needed, we just use different (and better) tools today. Old marketers / sellers need to adopt; new marketers / sellers need to learn why - "Knowing why we do something is what allows us to adapt" ~rel.

Bob Leonard
561-371-4113 (Call My Cell) 
512-593-8830 (in Austin)

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January 1, 2010

Quotes I Have Used in My Own Business Career / History.- Permission Given to use and Steal (with credit :) ) ~rel



Quotes I attribute to myself in my own business career / history.
If you find any that belong to someone else, let me know so I can correct the credit
SELLING

Career Path: It is always better to sell into your customer's sales side of their equation ~rel

Selling is Like Planting Grass Seed - Days End - No Results - Keep Planting - After a Month of Seeding You Will be Mowing ~rel

The Selling side of the business needs to lead with content and relationship / engagement building ~rel

It so rarely happens (like never) that someone you are selling to knows more about you, your product or your service than YOU. ~rel

Engagement has as much to do with timing as does quality content. Just like Life

"Great #Selling - Give the prospect all the #answers and then help them in asking the #questions" ~rel

"Top-Of-Mind" - #Key to selling anything - Personal Branding - When someone hears your product, they think your name” ~rel

MEDIA

"The media opportunities have not been taken over by one, they have been given up by many" ~rel

MARKETING

The Power of a Brand - How well you know (hear) the brand without anything more than the visual of the products ~rel

Advertising by itself isn't Collaborative. Collaboration requires common cause where conflict is minimal & reward potential is high ~rel

"Knowing why we do something is what allows us to adapt" ~rel.

Understanding #Advertising: People that used the Yellow Pages or use #Google today know what they are looking for - they are #buyers" ~rel

ENTREPRENEURSHIP

"Who can" is an easy question to answer. "Who Will" takes an Entrepreneur ~rel

"The Biggest Obstacle to Wealth is a Job" ~rel - Be an entrepreneur

A true Entrepreneur thinks of business as a sport and competes like an athlete - Everyone else is in the stands ~rel

"An True #Entrepreneur does not think they can, they just don't know why they can't" ~rel 

#Entrepreneur Thinking - I shall not listen to past reason - I make new reason -rel

The 'whole' objective is made up of lots of little objectives ~rel

What makes the Biggest Difference in ones chance of success - Doing It  ~rel

An Opportunist is Now - An Entrepreneur is forever ~rel

Think of being an entrepreneur as being the Tip-of-the-Sword ~rel

Always Question Authority - Always Question Success - Always Challenge ! This what an entrepreneur does ~rel

An Entrepreneurs biggest StartUp need is Cash flow - Cash flow through their Wallet ~rel

"It's not teaching someone how to be an #entrepreneur - it's teaching them what they need to know after they realize they are one" ~rel

"Getting laid off from that #job and starting your own #business equates to being pushed into the deep end of the entrepreneurs pool" ~rel

"It is the few that action their ideas - we call them Entrepreneurs" ~rel

"Just Do It -you don't need a #game plan to practice" ~rel

"There are two types of entrepreneurs in the world . . Those who have nothing to lose and those who have everything to gain" ~rel

"Procrastination is the highest hurdle in that business track meet" ~rel  

BUSINESS / TECHNOLOGY

If it weren't for Disruptive Technology, we would likely be using improved Selectrics & a faster Horse & Buggy ~rel

Startup planning needs to include a "cost of money" target. Raising money costs more than you think ~rel

Glass Ceilings exist in Job Titles - not in business.

"You must compete to know you have a competitive advantage" ~rel

Is a Share Economy a fad or real (the Future)?  It Depends on Social Media tools - Yes?

Costs in Marketing should NEVER be about cost; it IS about diminishing returns on the next marketing dollar spent ~rel

Remember when Domain Names was a competitive biz? Registrars fought for our patronage. Today they got us by the URLs and they're squeezing ~rel

An impulse click will lose over 80% of it's users if a 2nd click is required. Take them to what they want to see – Deep Link always.

Why do I Love Twitter - It’s the ultimate testing environment - Test Everything from Elevator Pitches to Pickup lines ~rel

Genius Nike Sports and Business Terms - JustDoIt NoFear ~rel 


Great Decisions will remain a MANUAL process...  There is no AI yet to automate judgement. ~rel 


Definition: " Technical " How to use a tool. " Vision " What you can do with it ~rel

PRINT

Print comes from THE MOST renewable resource ~rel

HUMAN INTEREST

Boomers need to learn from Millennials - A Share Economy is in the future - embrace it. (IMHO) ~rel

"As we age, time accelerates, with each increment becoming a smaller percentage of what we have lived". ~rel  Think about it in real-time.

There is a Big Difference Between Teaching Your Children Not-To-Do the Wrong Things and Teaching Them To Do the Right Things  ~rel

"Empowerment is given - Power is taken or grasped.  To Empower, once given, is contagious" ~rel 

"Breakfast is your way of making tomorrow feel good" ~rel

"You know you have gone over the crest when you talk more about yesterday than tomorrow" ~rel 

SOCIAL MEDIA

Social Media did not kill Privacy, it only proved we never wanted it in the first place ~rel

We are in a new era of sharing our ideas & thoughts - the outcome, IMHO, will be a new level of learning ~rel

Today's social selling tools and approaches are like wearing Better Glasses - They give you better Vision ~rel

Social Selling involves engagement and content - with honor - honesty and sincerity... Don't just shout - be there to help out ~rel

Twitter can open doors - so when engaged - engage. - no simpler formula for success - There is no older business process ~rel

"Social Media is simply a tool - You do not measure the quality of carpentry by the hammer a carpenter uses" ~rel 

"Understanding the differences between Internet and social advertising options requires you to understand the options first" ~rel

"Top-Of-Mind" - Key to selling anything - Personal Branding - When one hears your product, they think your name ~rel

SPEAKING

Public Speaking Practice Practice Practice. Being a Cubmaster is what made me good at it ~rel

"Part of being a good speaker requires that your mouth remember the words even when your brain can't" ~rel

Grammar is secondary to the message ~rel

LIFE

Google owns everything data about us - Does that mean they own us? ~rel

The less you Live - the less you Live -rel

"You know you have reached the end of the trail - when they stop talking about you" ~rel 

Why is it that most people think they are underpaid and the remainder of the people think they are overpaying? ~rel

Analogous Situations are unprecedented -- I get it now - Historical knowledge does prevent making the same errors two+ times ~rel

"If They are Talking About You, You are Making a Difference" ~rel 

If you do not know what the questions are, how do you expect to get the right Answers ~rel

Hiding in the Weeds Only Works if You are a Weed ~rel privacy

Embellishment - The act of communicating that we 'want to be little more' ~rel

"There are people who don’t care if something is true or not. So long as it supports their position, they’re going to spread it" ~rel

People who describe things, as they want them, and as they want to be seen - Embellishers ~rel

There is a Big Difference Here - Teaching Ur Children not to do the Wrong Things vs Teaching Them To Do the Right Things ~rel

I have never been able to hide my mood - my different temperaments bubble through my skin without my mouth moving ~rel

"Never good enough" vs "there is always room to grow" ~perspective 

No religion should dictate over people and no people should dictate #religion; the #government body overseeing such should be #Family ~rel

"Knowing why we do something is what allows us to adapt" ~rel

"Someone who is 'always' innocent is usually guilty" ~rel

"You know you have gone over the crest when you talk more about #yesterday than tomorrow" ~rel 

HUMOR

Why do people send Faxes anymore? Do they? Do Faxes even send faxes to each other anymore? ~rel

I wish my body could still run as fast my brain thinks it can ~rel

"Have you ever opened a refrigerator's door and slammed it quick from fear of it walking away on its own?" ~rel

When you are young (40s) you ask woman, "Do you Like Older Men?"  When you are older (late 50s) you ask "Do you APPRECIATE Older Men?" ~rel

Serendipity's Definition - " Oops :) " ~rel

Yesterday I said to myself, "self, you must stop acting 1/2 your age." Luckily, today, I could not remember what I was supposed to do. ~rel

Just an FYI - My tweets are an eclectic cornucopia of ideas and actions - sometimes a bit eccentric ~rel

"Waiting for life to come to you is just so wrong" ~rel 

LOCAL

Identify yourself as, more than Local, but as a neighbor

Seeing Everyone’s Marketing Ideas Locally Makes That Person a Local Marketing Expert - Buy From Your Neighborhood Printer.

Is a Share Economy a fad or real (the Future)? It Depends on Social Media tools - Yes?

MOTIVATION

"When you encounter a first, don't consider the task, consider it as a first - you have done 100s before" ~rel

When you take the time to Think and Dream, even just a little, JustDoIt, Magic Happens ~rel

Sometimes we commit ourselves verbally to others, as a challenge to ourselves, at risk of failure ~rel

Success comes quicker to people who work Differently Better than people who do it the right way all the time ~rel

The difficulty in making a decision is directly proportionate to the number of choices available - a contrarian fact ~rel

"It is not ours to make the choice, it is only ours to provide the opportunity" ~rel

Henry Ford had it right: "... That model comes in only Black sir..." Genius

The Definition of Vision: "Having answers to questions that have not been asked yet" ~rel

"It's not our job to tell them what to do, but to give them the tools so they can determine what to do themselves" ~rel

"You possess the seeds of personality that will bloom in any soil"  ~modified from a Louisa May Alcott quote


"What is the one thing most of us already have enough of? Regret". ~Borrowed  "Try, even if you only try once (more)". ~rel


"I am a professional athlete; I play the contact sport of business" ~rel 


"Just Do It -you don't need a game plan to #practice" ~rel