Local: Word-of-Mouth / Daytime Marketing and it's Overall Effectiveness

You can not forget what works best in marketing - Word-of-Mouth Daytime Marketing. I call this "Daytime" because it is the only time you can do it.

• It has a 100% open rate.
• The prospect knows you are real.
• The referral is already given.
• Conversion Percentage is high (Highest).

Internet Marketing would thus be "Nighttime" marketing. Yes, it gets to the masses but the returns are lower.

Do both - get out - see the sun - meet people - shake hands - make friends - create relationships - network - sell.

Remember when engaging someone (engagement) meant meeting someone.

"Getting a Foot in the Door" = "Clicks"

Bob Leonard
561-371-4113 (Call My Cell)
512-593-8830 (in Austin)

EDDM is a services provided by all LightsOn / Time4 offices.

 Connect to me on LinkedIn

www.linkedin.com/in/robertleonard5699

Follow me on Twitter

@T4Leonard 

Add me to Your Google+ Circles

https://plus.google.com/+RobertLeonard5699/about 

Why Collaborative, Cooperative, Complementary Sales Efforts Work

Any time you can build a local team of people who call on like customers, and refer those customers to each other, develop a win – win for all involved.  It’s formalized - structured networking.  Local BNI groups do this better, on a general business basis, than any others I have seen – they say “Givers are Getters”.  The giver, by making the referral, is building trust within the customer by recognizing a need and assisting outside their normal business scope.  The customer, by receiving the referral has saved time by receiving it from someone they already trust thus shortening their search effort (even if they need to evaluate multiple suitors – one down).  Finally, the receiver of the lead, a warm lead, is a sale that is theirs to lose.  It still takes follow up with the lead and making the sale – Sales is all about numbers – I call this an easy number.

LightsOn Graphics, unlike a BNI, brings different locals together under one brand, much like ACE Hardware.  It is a collaborative product that features exclusively local members locally.

Companies with multiple offices should always have a localization component within their website so they can feature the local components of their business (people, services. etc).

Bob

 Connect to me on LinkedIn

www.linkedin.com/in/robertleonard5699

Follow me on Twitter
@T4Leonard

Local: Word-of-Mouth (Daytime) Marketing and it's Overall Effectiveness

You can not forget what works best in marketing - Word-of-Mouth (Daytime) Marketing. I call this "Daytime" because it is the only time you can do it.

• It has a 100% open rate.
• Prospect knows you are real.
• The referral is already given.
• Conversion Percentage is high(est).

Internet Marketing would thus be "Nighttime" marketing. Yes, it gets to the masses but the returns are lower.

Do both - get out - see the sun - meet people - shake hands - make friends - create relationships - network - sell.

~B