Giving Your Customers What They Want - Online vs Brick & Mortar - It is the Same

To often we see websites that first, tell visitors all about themselves - who they are, how long they have been in business and about their owner's background.  In the Brick and Mortar world that would be equivalent to having a customer ask "where are your mattresses?" and you, instead for asking them about 'their' needs and wants (and taking them there), telling them about your qualification and expertise in mattresses.  Sounds kind of foolish from the Brick & Mortar perspective - so then why do we take that approach online?


Websites need to act more like their Grand Fatherly predecessor and take the client directly to the products being asked about - to the "Mattress Department".  In the online world that would be a deep link directly to the mattress pages.

This is just common sense - isn't it?

Deep Linking your SEO and PPC down to the brand and product level will get you both higher conversion rates and less costly PPC.  If someone search "Prince Tennis Rackets" and your sporting goods store comes up, the link should take them to the branded page of and for "Prince Tennis Rackets" - not to your home page.  In the PPC model this also means less expensive searches; which do you think is a more expensive key word search? - "Tennis Rackets" or "Prince Tennis Rackets".  This is also true when you go from the brand level to the product level - both a less expensive click and a buyer that knows what they want. Take them directly to the product and put a big "Buy Me Now" button there as well as a phone number to your local store just in case they want to pick it up now.

Exercise a little common sense in your online marketing plans and efforts.

Marketing and sales have not changed, we just have a few more tools today.

Bob Leonard
561-371-4113 (Call My Cell) 
512-593-8830 (in Austin)

Connect with me on LinkedIn
www.linkedin.com/in/robertleonard5699 
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@T4Leonard 
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Getting your SEO / Ranking Possibilities Right from Day One - SEO Tips Series

So you are creating a website and your objective is to get found.  The first thing you do is go to the network registrars and get your domain name (URL).  From the beginning (NOW) lets do it right.  Let's get your website's SEO off to the right start.

One of the first things the search engines look at is how long the website has been around.  It's the first piece of information in establishing and setting a level of trust.  Think of it in terms of job hunting - recruiters look for stable people who have been stable in their job history (funny oxymoron their).  The search engines have been programed the same way; has this website been around a while?  This one is tough to control if you are just out of school or a new website.

The next thing they look at is how long you (your URL) plans on being around.  Again, like job hunting, planned stability counts; like buying a house or any root planting scenarios.  In the case of your website URL, if you bought it for one year verses buying it for 7 years speaks loudly to your plans and confidence.  One Year domain are many times just flyers - not a lot of confidence in its existence thus not a lot of trust given by the search engines in return.  Buying for 7 years is like saying: “I want to be taken seriously.

SEO Tip Bug

Start out on the right foot with your website - for the extra $100, the search engines will take you a bit more seriously from the get-go.

This SEO tip will always be current.



Bob Leonard
561-371-4113 (Call My Cell) 
512-593-8830 (in Austin)

 Connect to me on LinkedIn
www.linkedin.com/in/robertleonard5699 
Follow me on Twitter
@T4Leonard 
Add me to Your Google+ Circles
https://plus.google.com/+RobertLeonard5699/about