Doing Social with Today's Tools the "Old Fashioned Way". What Did We Do Before _______?

The media world has changed drastically in the last 10 years with new players (and tools) changing the way it 'was always done'.  Old players have died with more death coming - just like dinosaurs -  not having the ability to adapt.

Don't let the word technology scare you - its not - it's just product, process.  Here are a few of the more popular social medias and some analogous comparisons.  Hopefully this will help you evolve if you have not already.

Facebook: A deeper and broader collection of news, friend's thoughts, activities, information and entertainment; but also containing trivia, much of it untrue, narrow, shallow and sensationalized. It's organized to your specific interest and in no other way.  The collection appears unorganized and impersonalized to any other reader except the owner and creator of the 'feed'.  It is your newspaper, television and gossip sheet rolled into one - organized just for you and by you.


Twitter: Thoughts, sayings and gestures with controls and limits in time and size - In business it may be the equivalent of an elevator pitch.  It's 140 characters - short, concise and exacting' "Look over there", "read this", and "have you seen this".  Twitter, in a social world, is nothing more than walking down the street talking to everyone.

Pinterest: The personal catalogs of everything.  Any grouping of anything in anyway can be grouped together in any way you desire, including your stuff as well as anyone's stuff.  Example: I take pictures of my flowers in my garden every year and then group them together by type.  Other pictures, belonging to anyone / everyone else, that I choose to catalog within my personal catalog I do so as well.  And, anyone else can "Pin" your pictures into their catalog. 



Instagram: The Polaroid of social media, designed and intended to be the 'instant share of now'.  Take a picture and share it - as the name implies "Insta...".  "Look who I am sitting next to".



And there are more.... Each of these products have fits for both personal and business - if you have never . . . LEARN - but when  you do learn, understand that they can be addictive.  Don't forget to go outside and be social too - Shake Hands, Hug and Kiss...

Bob Leonard
561-371-4113 (Call My Cell) 
512-593-8830 (in Austin) 

 Connect with me on LinkedIn 
www.linkedin.com/in/robertleonard5699
 Follow me on Twitter 
@T4Leonard
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 https://plus.google.com/+RobertLeonard5699/about 

The Speed of News in Today's World of Trending Information - Civic Journalism Defined

I am amazed more everyday by the speed of news - I keep a Twitter window open on my browser to glance at every now and then - TriBeCa was trending this morning (quickly moving up) - a crane had just (minutes ago) collapsed in NYC - scary . . . I am just amazed at how different the news distribution business has changed in the last 10 years. Not that you should watch it, nor that it should be important to you - but it is to many people there.

Citizen and civic journalism has been defined - not by its quality, but its speed.

Bob Leonard
561-371-4113 (Call My Cell) 
512-593-8830 (in Austin)

 Connect with me on LinkedIn 
www.linkedin.com/in/robertleonard5699
 Follow me on Twitter 
@T4Leonard
 Add me to Your Google+ Circles
 https://plus.google.com/+RobertLeonard5699/about 

A Community Newspaper's Mission and My Vision

People have told me for many years that newspapers are a vanishing breed soon to be as extinct as dinosaurs.I believe those predictions to be true and imminent for the daily newspaper, however, the weekly newspaper is a different creature. It is much less threatened by the Internet news providers and likely to be the longest lasting of this dinosaur medium we call newspapers. I see them surviving well into this century's third decade.

I considered buying the local newspaper, but two things came glaring out of my due diligence;  one, I did not want to buy someone's current situation and two, I could, with the support of the amazing team I have put together, do it myself.

So my vision of a community newspaper.

• Focus - On an affinity group geographically defined and bound.
• Education - The basis for our educators to communicate with our community, be it anywhere from pre-school to collegiate level.
• Theme - Rally around the community and people who support it.
• Business - First serve the community from within. Second, support the community produced products that generate employment and third, be a communication conduit between businesses and the community to create a stable and efficient business environment.
• Government - The portal for government information that the community needs to know and a method to discuss issues through civic journalism.

Thus my community, Windham, Maine 

Exemplified by - An Eagle - In our Schools and in our Community.

The Windham Eagle

Publishing Volume 1 - Issue 1 - March 1, 2013